AS THE START OF A FIGHT CARD PUBLICITY BLITZ, THE BOOK LIFE NOW BLOG HAS PUBLISHED PUPLISHED A POST ON THE FIGHT CARD AUTHOR COOPERATIVE PUBLISHING PARADIGM ...
Part of the [Fight Card] appeal was the new publishing paradigm Mel and I had established … Fight Card was not a publishing company, but something different – an author’s cooperative.
Using the shared open pseudonym of Jack Tunney (to maintain series cohesiveness on Amazon) for the e-books, and the author’s own name for the cover of the paperback versions (via CreateSpace), each author would launch the books from their own individual KDP platform. This ensures the royalties from each Fight Card title go directly to each individual writer – not to a company.
In return, each writer brings back to the cooperative whatever skills they can offer – cover art, editing, blurb writing, website design and maintenance, publicity contacts, podcasting, e-formatting, blog tours, advertising, creation of our free quarterly Fight Fictioneers Magazine, social networking, etc. – all as part of the Fight Card team. Fight Card became, first and foremost, a dynamic for the writers and of the writers.
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